What is SEO Content Marketing?
SEO content marketing is a strategy for creating valuable content that boosts your website’s search rankings. It’s about understanding your audience’s needs, creating content that answers their questions, and optimising it to appear in search results. From blog posts to videos, the goal is to drive organic traffic with content that aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework. Over time, this approach builds brand authority, enhances visibility, and attracts engaged visitors.
Content Marketing Consultant: How Can We Help You
1
Drive Local Traffic With Engaging Content
Through strategically created local SEO content, we attract customers from your area by answering their search intent, driving more local leads or visits to your business.
2
Improve Local Visibility with Optimised Content
We craft localised, search-optimised content that gets your business in front of potential customers, ensuring you show up when they search for services in your area.
3
Build Trust & Authority with Targeted Content
We develop content that demonstrates your expertise and builds trust with your audience, helping you become a go-to authority for local searches.
What is E-E-A-T & Why Is It Important?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of quality signals Google uses to evaluate the credibility of a website & its content.
It’s important because it helps Google decide which pages to rank higher, especially for topics that impact people’s health, money, or safety - your money or your life.
This means making sure your content is written by someone with real knowledge or experience, backed by accurate information.
Content Marketing Services
Content Strategy
& Planning
We build a clear roadmap for your content based on search intent, keyword research, and competitor gaps and your goals. Helping you publish the right content to attract qualified traffic.
Content Optimisation
& Refresh
I can improve the performance of existing content by refining structure, using the right keywords, internal links, and readability. Helping underperforming pages into ranking assets.
Topical Authority Building
A Topical authority means your website is seen as a trusted source on a specific topic, a subject. The more helpful content you have on a topic, the more likely you are to rank within a niche.
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I will help position your site as a trusted source in your niche through structured content clusters and supporting articles that signal depth and expertise.
Types of Content Our Agency Can Deliver​
Core Website & SEO Content
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Website copy
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Blog articles
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SEO landing pages
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Product and service descriptions
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FAQs and support content
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Local SEO content
Authority & Engagement Content
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Case studies
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Thought leadership articles
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Lead magnets (eBooks, guides)
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Brand voice development
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Content strategies and calendars
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Content audits
Marketing & Multimedia Content
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Email marketing content
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Social media content
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Video scripts
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Infographic content
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Podcast content (scripts, show notes)
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Content repurposing
SEO Content Marketing Strategy By The Numbers
20% More In-Store Visits
"Local searches lead 20% of mobile users to visit a store within one day." SEJ
75% Stay on the First Page
"75% of users never scroll past the first page of search results, making local SEO crucial to online success." Moz
58% Use Local Info Before Visiting
"58% of consumers use local information to find stores and businesses near them." Brightlocal
I'm Ash,
An local seo specialist, strategic thinker, and digital marketer passionate about building search-friendly, engaging websites that drive results.
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Freelance SEO expert helping businesses across Melbourne and Australia
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Former insurance industry manager, experienced in leading teams, strategy, and compliance
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eCommerce entrepreneur with hands-on experience in digital marketing and customer engagement
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Certified in Digital Marketing & SEO, blending data-driven insights with creative strategies
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Committed to organic growth, technical excellence, and content that converts
Why Choose
Our Content Marketing Agency
Content is the backbone of long-term SEO growth. I develop tailored strategies and create high-quality content that speaks to your audience in Google. From blog posts to in depth guides, I help position your brand as the go to resource in your space by building topical authority, not just chasing traffic. The goal? Content that builds trust, drives visibility and grows with your business. Get in touch today!
Ready to elevate your online presence? Let’s talk.
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We’ll review your site by phone, identifying ways to improve rankings, no commitment
Decide you want to work with us? We’ll dive deep into your site or help you plan or build one.
Time to take action, optimising, fixing, and setting your site up for success.
SEO SERVICES
Explore our services designed to work hand-in-hand with Local SEO. From content writing to web design, we have everything you need to boost your online presence.
How Can Content Marketing Help With SEO?
Content marketing helps with SEO by providing valuable, keyword-rich content that improves search rankings. It attracts backlinks, increases site engagement, and signals relevance to search engines. Quality content also helps target specific user intent, boosting organic traffic and overall site authority.
What Is Content Marketing In SEO?
In SEO, content marketing involves creating and sharing valuable, relevant content to attract and engage a target audience. Optimized with keywords and designed to address user queries, it boosts search rankings, drives organic traffic, and builds brand authority. It's a key strategy for improving visibility and engagement in search results.
Does Content Marketing Benefit SEO
Yes, content marketing benefits SEO by creating high-quality, relevant content that improves search rankings, attracts organic traffic, and boosts user engagement. It helps build authority, earn backlinks, and target specific keywords aligned with user intent, making it easier for search engines to rank your site higher.